July 1, 2017
AdEx (ADX) stands for “advertising exchange.” After a successful crowdfunding campaign in 2017, AdEx was the first startup to release an open-source protocol for decentralized advertising in 2018 and the first ad network processing payments on the Ethereum blockchain. By using payment channels, AdEx ensures full transparency for all involved parties. Moreover, AdEx is using its own Layer-2 scaling solution called OUTPACE to facilitate micropayments per impression between its advertisers and publishers, processing more than 2,5 million transactions daily. After successful beta tests, AdEx Network released the AdEx Platform in 2020 and scaled it to 7,000 registered advertisers and publishers generating more than 70 million monthly impressions. In August 2020 AdEx started incentivized staking and liquidity providing programs for the $ADX token, interacting with the DeFi ecosystem and engaging its community into actively supporting the stability of the AdEx Platform.